We are finally making progress! My Major Digital Project involves incorporating social media into my Entrepreneurship 30 class. I am still not confident that I will have the project assessed before the end of EC&I 831 but I am very happy to report that we have finally begun implementation!
The project officially kicked off with a Zoom session with Nancy Smith about social media marketing. I have received permission to share the video here on my blog. Enjoy the 20 minute lessons and conversations:
We then took a look at What Happens in a 2019 Internet Minute:
My students have now completed their business plans, outlining who their target market is, the team, the product/service, the marketing plan, finances, human resources, health and safety, and sales projections. Two companies began pre-sales during parent-teacher-student interviews and experienced some early success. This week the companies will conduct their Initial Board Meetings with entrepreneurs from local businesses such as Crossfit Villains, Bella Chic, and The Ultimate Deck Shop. Once they have completed their board meetings the companies are officially in business and will have 6 weeks to run their businesses. All 4 companies have outlined a heavy reliance on social media to help promote their businesses as they do not have much start up capital to pay for marketing and it is the best way to attract their target demographics.
Once the board meetings are complete and the social media profiles are up and running I will post them here. Have you had any experiences interacting with businesses through social media? Do you have any tips/tricks/suggestions for my students?